Education & EdTech
Alderstone for Education & EdTech

Attention is cheap. A real enrolment system is not.

What changes for education & edtech.

Coaching institutes, EdTech platforms and study-abroad consultants generate interest constantly through ads and content. What separates the ones that scale is a system that turns that interest into booked counselling calls and enrolments.

01

Programme and course pages built for high-intent conversion

02

Automated lead capture with counselling-call booking

03

Follow-up sequences so no enquiry goes cold

04

Search visibility for course, city and exam-specific queries

What we typically find

The recurring problems in education & edtech, before anyone calls us.

01

Interest with no path to a call

Ads and content generate steady interest, but there's no consistent path from a click to a booked counselling call.

02

Two days is too slow

A prospective student fills a form and doesn't hear back for two days. By then they've enquired with three other institutes.

03

Syllabus pages, not outcome pages

Course pages describe the syllabus, not the outcome a parent or student is actually trying to evaluate.

04

Enquiries counted, enrolments not

There's no way to see which campaign or course page is actually producing enrolments, only enquiries.

What we'd build

How each part of the system applies here.

Build

Website & Conversion

Programme and course pages built around the decision a parent or student is actually making.

Grow

SEO & Search Visibility

Visibility for course, city and exam-specific searches.

Convert (priority)

Lead Generation

Counselling-call booking built directly into every course page.

Automate (priority)

AI & Automation

Automated follow-up sequences so a cold enquiry doesn't just go quiet.

Operate (priority)

CRM & Operations

Every enquiry tracked from first click to enrolment, with nothing falling through between counsellors.

Optimize

Reputation & Reviews

Outcome-based testimonials placed against the specific course they describe.

Why this matters here

higher qualification rate when a new enquiry is contacted within 5 minutes, versus 30

Harvard Business Review / MIT Lead Response Study

average business response time to a new enquiry, the window a competing institute needs

Lead response time research

Where to start

Automation

₹39,999 setup + ₹14,999/mo

Institutes and EdTech platforms usually generate enough interest. The gap is a system that turns that interest into booked calls and enrolments before it goes cold. Automation is built for exactly that gap.

See full pricing →

Built for businesses serious about improving how they grow

See what we'd build for your institute

Tell us about your business: what you're building, what's working, and what isn't. We'll come back with a clear read on what we'd fix first, then a growth call to talk it through.

We work best with businesses that already have a real offer, an operating business, and a clear ambition to improve their digital infrastructure.